About Sasha Yanshin


I'm Sasha and I am the guy who has created and written everything on this website.

I have worked my whole career in banks and financial services companies. Over the last few years, I have been the Managing Director of Strategy Desk - a company that banks hire to build new credit cards, loans, current accounts, mortgages and other products.

Over the years I have worked with Mastercard, HSBC, RBS, Capital One, MBNA, Barclays, Tesco Bank, Virgin Money and many others. Here's a link to my LinkedIn profile - send me a message to connect!

Here's me at my desk in the Strategy Desk office in London:

Sasha sitting at his desk in the Strategy Desk office in London
Sasha Yanshin

I created SashaYanshin.com to help people understand financial products better and become better at managing their money. When I looked around, I couldn't see a reputable website that genuinely explains in plain English exactly how personal finance products work and how you can make better use of them.

The information out there was scarce, often incorrect and sometimes misleading so I decided to create this website in September 2019.

I am super excited about creating this resource - I really hope you find it useful and helpful.

What I'm working on

The objective of my website is super simple. I want to help people manage their money better through a better understanding of exactly how financial products work.

Knowing the ins and outs of how these products work from working in the industry for years, I often found myself explaining fine details to my friends and family. I felt like this information could be useful to a wider audience and this is when SashaYanshin.com was launched.

I've seen a lot of information shared by people who do not necessarily know what they are talking about. Some of the biggest forums on the subject will have 'experts' misinforming people about how things work.

My objective is to turn the tables and make sure the customer knows everything they want or need to know about financial products. No smokescreens, no jargon and no little secrets buried on page 37 of a legal document.

Just plain simple facts and as much help as I can give. I hope you find this useful.

SashaYanshin.com content policy

SashaYanshin.com is designed to offer the best information possible to all of my readers. This means that unlike comparison websites or other big websites that may be conflicted in their content, I want this website to be very different.

All of my editorial content is 100% based on my opinion and is never influenced by anybody else.

I do not and will not have sponsored content on the website. Ever.

I only recommend products if I genuinely believe that they are the best product of its type or for the specific circumstance.

Disclaimer: I do not offer financial advice. All of my reviews, recommendations and information is given as purely editorial content. None of this information is specific to the reader and it does not take into account any of the reader's personal information. Please make sure you consider your own circumstances and only use SashaYanshin.com as another source of information. If in doubt, seek professional advice.

How does SashaYanshin.com make money?

SashaYanshin.com currently does not make any money at all.

While the website is still new, I do not have any advertising and I do not receive any payment from any company for affiliate links or recommendations. None at all.

In the future, I am planning to earn money in two ways:

  1. Website advertising. Like many other websites around the world, I'll have adverts on my website to help pay for its running costs.
  2. Affiliate deals. If any of the companies I specifically recommend accept me as an affiliate, I will get a small payment when I refer customers to their website who then go on to take the product.

I will not recommend products based on whether or not I have an affiliate deal or whether one affiliate deal is better than another. I am more than happy to recommend products that I have no affiliate deal for instead of those I do if they are better.

It is far more important to me for SashaYanshin.com to provide the best possible information than lose customers' trust. If you want to get in touch with me with any questions at all, please drop me a line on our contact page.